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    Rochas perfumes and colognes

    Rochas perfumes and colognes

     

    Rochas began as a French fashion house founded by Marcel Rochas in 1925. From 1925 until 1953, when the haute couture division closed its doors, Marcel Rochas dressed women in forward-thinking fashions that also celebrated traditional feminine silhouettes. Anticipating the needs of modern women in the early-to-mid 20th century, Rochas was the first to design 2/3-length coats and skirts with pockets. He also created the "mermaid" dress, which continues to inspire women's dress designs today.

    The company expanded its offerings to include fragrances, starting with a trio of perfumes, Avenue Matignon, Air Jeune and Audace, in 1934. The perfumes were taken off the market during World War II, but the company's most famous fragrance, the classic Femme, was launched in 1943 and remains a perennial best-seller. Rochas was an early adapter of the cross-sale and marketed lipstick and stockings as companion pieces to Femme. The company's first men's fragrance, Moustache, was launched in 1949.

    The Rochas fragrance and cosmetics division was an enormous success, and Marcel Rochas closed the haute couture division in 1953, before passing away in 1955. With fragrances now the main focus, Rochas' young wife Helene, who was just 30 years old at the time of his death, took the helm and turned the house of Rochas into a multi-million-dollar company before selling it in 1971.

    The company changed hands several times during the late 20th century. Helene Rochas even returned as a consultant from 1984 to 1989. Proctor and Gamble acquired the company in 2003, and re-launched the fashion division, under the direction of Olivier Theyskens from 2003 to 2006. A two-year hiatus followed, with the fashion company launching yet again in 2008 under its current creative director, Marco Zanini.

    Fragrances remain the most important product of the Rochas brand, and Rochas has employed its own in-house perfumer, Jean-Michel Duriez, since 2008.

     

    Rochas Man Rochas

    EGP300.00EGP920.00

    Perfume For Men Buy now from Egypt at Catwa Deals In the top notes there is an intoxicating beginning with sweet fresh bergamot and gentle balsamic notes of lavender. Pure...

    L'Homme Rochas for men

    EGP975.00

    L'Homme Rochas by Rochas is a Amber Fougere fragrance for men. This is a new fragrance. L'Homme Rochas was launched in 2020. The nose behind this fragrance is Bruno Jovanovic. Top notes are Blood Orange,...

    Eau de Rochas for women

    EGP500.00

    Eau de Rochas by Rochas is a Citrus Aromatic fragrance for women. Eau de Rochas was launched in 1970. The nose behind this fragrance is Nicolas Mamounas. Top notes are Lime, Lemon, Basil, Bergamot, Grapefruit,...

    Moustache Eau de Parfum Rochas for men

    EGP900.00EGP1,900.00

    Moustache Eau de Parfum by Rochas is a Amber Woody fragrance for men. This is a new fragrance.  Moustache Eau de Parfum was launched in 2018. The nose behind this fragrance is Nathalie Gracia-Cetto....

    Secret de Rochas Rochas for women

    EGP350.00EGP575.00

    Secret de Rochas by Rochas is a Chypre Fruity fragrance for women. Secret de Rochas was launched in 2014. The nose behind this fragrance is Jean-Michel Duriez. Top notes are Peach, Mango, Passionfruit and Green...

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