Police is an Italian fashion house that was founded in 1983. Initially, the brand sold sunglasses for women and men before other product lines were launched. Today Police sell all sorts of eyewear, jewelry and watches, accessories such as belts and, of course, perfumes. The first self-titled fragrance of the house was launched in 1997. This scent, composed around fresh top notes, floral middle notes and woody and musky base notes is often referred to as Police Original.
The fragrance turned out to be a financial success and the company presented a new perfume pair called Police Naked Pour Femme and Police Naked Pour Homme in 2003. While new product lines were added to the brand portfolio, several new fragrances were composed and presented alongside the accessories collections in the following years. 2006 was the year that Police B-Cool was launched. This fragrance is composed of aromatic, spicy, herbal and woody notes that create an effect of heat and cool at the same time. Police Caribbean, a floral-fruity scent for women with fresh, joyful, passionate and sweet notes, hit the shelves in 2007.
The creativity of the people behind the brand reached a new high when four new fragrances were presented in 2008: Police Wings Pour Homme, a men's fragrance, is a sweet, oriental composition built around herbal and spicy notes. Another fragrant pair named Pure Man and Pure Woman were launched in the same year. The third men's fragrance that was launched in 2008 was the woody-aromatic scent Police Freedom.
2009 saw the launch of the floral-fruity women's scent Police Pure Police London Femme and the oriental, woody and spicy fragrance Police Pure Police London Homme. Police Gold Wings, a follow-up on the successful Wings for men from 2008, was presented in 2010. The year 2011 saw the launches of more perfumes from the Italian specialist for sunglasses and accessories. Police Dark Women, an exotic oriental-floral perfume, Police Pure New York Woman and Police Pure New York Man, the much-talked about To Be, housed in a very unusual bottle shaped as a skull, and the special edition Police Titanium Wings were all launched during 2011.
Several celebrities, among them stars such as Bruce Willis and the Italian football hero Paolo Maldini, have sported the Police's merchandise.