JETTE GmbH was founded by Jette Joop in 1997 and is headquartered in Hamburg. The focus of the company lies of the area of design and lifestyle. The most popular products of the house are jewelry and timepieces, accompanied with fashion, fragrance, shoes, leather goods, eyewear as well as the kids’ collection, “JETTE by STACCATO.”
The first gold jewelry collection was launched in 2000 and it was expensed with silver jewelry and a watch collection in 2010. Jette started designing casual, modern women’s clothing in 2003– laid-back, trend-oriented and glamorous. The designer entered the world of fragrances in 2005 by launching her first fragrance, “JETTE,”. The fragrance was awarded Duftstars award in 2006. Three other perfumes for women followed: Jette by Night, Jette Heartbeat and Dark Sapphire.
The company also had several interesting and successful projects in the area of home and industrial design - Jette Joop designed a set of houses for Viebrockhaus AG. Later on, JETTE flatware with table accessories was offered in cooperation with WMF. Jette also worked on SIGNEO, an innovative concept of high-quality wall and gloss paints.
Jette Joop was born in Braunschweig, Germany. Her education is versatile and she was educated in different countries worldwide. She graduated from highschool in Oxford, England by earning her International Baccalaureate diploma. She continued education at the Art Center College of Design in California, USA with a Bachelor of Science degree. Jette Joop was appointed children’s ambassador of the German Red Cross in 2003 and is involved in several projects of the German Red Cross. The German designer earned several prominent awards, such as the Duftstars award for her first fragrance, “JETTE”, or the Goldene Erbse award for her work as a children’s ambassador of the German Red Cross. She also received the Leading Ladies award “Unternehmen mit Frauenpower international” (“international companies with powerful women”).
Her company, JETTE is very successful in creating modern and functional design, as well as luxury design affordable to masses. Jette Joop herself explained that concept by saying: “My creations are intended to bring joy to people and beautify their everyday lives, yet remain affordable at the same time. Nothing more, nothing less,”.
“Exceptional design takes into account people's needs and sets new aesthetic standards. This often means exploring new paths – as well as paths that cross with other paths. At these intersections you meet partners with similarly high expectations in terms of design and quality. This is how crossover in design comes about in my work. It is an exchange, a mixture of different kinds of design expertise.’’