The composition is announced as an oriental combination of fresh spices and heated resins and woods. Two IFF perfumers
"Pure XS is a vibrant, magnetic and fresh oriental with a permanent in-and-out between cold and hot, gentle and intense. Two sensations on edge, brushing against, attracting and echoing each other. The first excess: explosive freshness. During this foreplay, the senses go wild and the palate tingles with an overdose of almost icy ginger. A juicy, delicious, bite inducing,aphrodisiac. A carnal second wind: the green creaminess of vegetal sap and ultra-masculine thyme. The second excess and double indecency: smouldering sensuality. Cinnamon adds a piquant touch and makes mouths water. A spicy sin!Followed by a surge of power with deep, noble vanilla infused with leather-liquor-musk inflections. Sweet animality. Finally, it’s time to let go and sink into the pulsing warmth of myrrh dusted with sugar. A sensation of overheated skin to enter an altered state. And, quickly, a pure longing to indulge once again. "
The face of the fragrance is Francisco Henriques.The campaign was shot by fashion photographer Nathaniel Goldberg and directed by Johan Renck. The lighter-shaped bottle follows the design of the collection, colored in dark blues and blacks.