“Mr. Burberry is a structure of a classic aromatic fougère that has inspired so many famous fragrances, but this has been totally remodeled and remastered to introduce a radically contemporary creation in its proportions and ingredients.” wwd
The composition is announced as woody - herbal. Its ingredients are inspired by tradition of British perfumery. It opens with zesty accords of grapefruit, cardamom and tarragon. The heart notes include birch leaf, nutmeg oil and cedar, followed by the base of sandalwood, vetiver and guaiac wood.
The neck of the glass bottles is decorated with the same gabardine material Burberry uses to make its amous trenchcoats. The face of the campaign is Josh Whitehouse, accompanied by, Amber Anderson, and shot by Steve McQueen.