Chloe launches L'Eau de Chloe launches in February 2012. L'Eau de Chloe is a new light, refreshing and brilliant version of the original Chloe Eau de Parfum from 2008. The fragrance is announced as springy and summery, very crisp and citrusy chypre-floral.
The composition, created by Michel Almairac, features sparkling citrus accords reminiscent of refreshing lemonade, accords of rose petals and natural distilled rose water that give a dewy character to the fragrance, and warm and elegant veil provided by patchouli.
The fragrance comes in a distinctive bottle shape for the entire Chloe fragrance line, with light green liquid and silver stopper decorated with a bright green bow. The face of the fragrance is a model Camille Rowe-Pourcheresse, the campaign was photographed by Camilla Akrans and its video is shot by Mario Sorrenti. L'Eau de Chloe is available as Eau de Toilette.