La Panthère is the new fragrance for women from Cartier, launching in March of 2014. It draws inspiration from the heritage of the house: panther as a symbol of the brand and Panthère perfume from 1986. La Panthère was also the nickname of Cartier’s lover and muse Jeanne Toussaint. The new perfume is a symbol of freedom for 2014; it represents a woman who is independent, graceful and rebellious.

The fragrance is sensual and bold floral - chypre. It is created by perfumer Mathilde Laurent from central notes of gardenia and animalistic musk. The top of the composition exudes greenish - fruity mixture in the form of molecule styrallyl acetates, containing nuances of rhubarb, strawberries, dried fruit, apple and apricot. The heart is dominated by gardenia, selected as the main flower to avoid excessive oriental character and also as not so common ingredient amongst modern perfumes. Ketone musk and oak moss provide irrefutable chypre character.

The simple luxurious bottle of golden colors shows stylized face of panther, which gives the entire design a special signature and character. The face of the campaign is a model Erin Wasson, known for his cat-like facial features and boho style.