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The composition is made of woody, spicy and aromatic aromas. It is signed by perfumers Olivier Pescheux and Jacques Huclier. The fresh start combines pungent grapefruit and sweet mandarin with aromatic rosemary and fresh ginger. Cedar wood and spicy nutmeg are in the heart of the perfume, along with patchouli, black sesame seeds and South American pepper. Depth and sensuality is provides by the base made of vetiver and cocoa absolute.
The campaign, featuring Italian model Simone Bredariol, was allegedly shot “amidst real sandstorms, extreme heat and tough terrain”. The TV ad is filmed by director Arnaud Uyttenhove, and it follows the journey of the Horizon man as he climbs the mountain. The print ad, shot by photographer John Balsom, captures his arrival at his destination: “It’s one moment in a story. The story of a man achieving his own goals, reaching his own top, searching his own horizons.”
The bottle is designed by Alnoor, described as “an object one wants to take in one's hand”. It is inspired by the shapes from nature, stones polished by sands of time, balances with curves in clear glass to reveal the warm amber color of the fragrance. The distinctive metal cap features mini-mechanics that protect the spray from being pushed on the move.