The second fragrance by Moschino under the creative director Jeremy Scott (the first one being Toy from 2014) comes out in October 2015 under the name MoschinoFresh Couture, inspired by the spring 2016 fashion collection.
“The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious - the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?”
A surprising and ironic product, Fresh Couture fragrance plays with fresh and joyful accents. Its sparkling top notes of mandarin and bergamot are enriched with exotic ylang-ylang. Juicy raspberry provides contrast to the floral heart of velvety white peony and osmanthus. The base underscores refined and modern character of the perfume with accords of clear woods, white patchouli and ambrox.
The face of the campaign shot by Steven Meisel is a supermodel Linda Evangelista. The fun and ironic bottle is designed in the form of a cleaning product. It is housed in an elegant coffret made of fine materials , including a touch of golden detailing.