It is promoted by the actor and the real adventurer Ewan McGregor, famous for his roles in Trainspotting, Star Wars, Moulin Rouge, Down with Love. He says that this fragrance and its advertising campaign are deeply connected with him, not only personally, but also with his great passion - motorcycling.
The perfume is created to be woody and spicy and it was designed by perfumer Antoine Lie, Givaudan. He was inspired by untamed nature, its freshness and rich woody notes.
This fragrance starts with sweet and fresh notes of mandarin orange, bergamot, and sparkling lemon, followed by green tea and black pepper. Seeds of black sesame and berries of South American pimento dominate the heart of the fragrance, and the base is made of Peruvian cedar, vetiver and light musk.
Stephen Klein was the photographer of the advertising campaign, and the famous actor was photographed in dense Brazilian jungle.