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Lacoste L!ve Pour Homme or Lacoste Live Pour Homme is a brand new edition by Lacoste completing the eponymous clothing line Lacoste L!ve. Prominent and urban, as it was announced, the new Lacoste Live introduces changes into the collection, which lined the L.12.12 editions inspired by the characteristic short-sleeve polo shirt with crocodile. The new fragrance was designed to be very close to the eponymous fashion line but also to play on perspectives.
Flacon of the new Lacoste Live arrives in as a glass cube, colored in navy blue, whose sides are colored in white, black and red, which can also be taken as raw materials, with for example 32% intense blue and 10% pure red! P&G team in collaboration with Lacoste designers created Lacoste Live and enriched it with freshness of lime in top notes, announcing a blend of green leaves and sea notes in the heart, relating on a base created of liquorice and guaiac wood. u "A special twist to the fragrance is added by liquorice." – stated for wwd Antoine Delgrange, global marketing director of Procter & Gamble Prestige.
Advertising campaign was also designed and it will play on the perspective and optic illusions, directed by H5 coordinated by Grey Advertising.