Diesel perfumes and colognes

Diesel perfumes and colognes

Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer.

Rosso founded Diesel with the intention of creating a fashion house that be a leader and carve out its own niche in the industry. A tremendous amount of the company's success in its first 20 years is attributed to former Creative Director Wilbert Das in 1988. Fresh out of fashion school, Das was initially hired to design the men's collection, but quickly rose through the ranks at Diesel and was named Creative Director in 1993. Das' vision guided the company's fashions and international marketing strategies for nearly 20 years. During this time, Diesel launched several lines: Diesel Black Gold (casual luxury gooods), Diesel Kid, eyewear, lingerie, bags, accessories and eventually perfume. The products are marketed through 5,000 retail outlets around the world, including 300 Diesel-branded stores.

Das left the company in 2009 and its current Creative Director is Bruno Collin.

Diesel is known for its innovative approach to marketing. The company is believed to be the first to market its clothing through video games. Diesel products were also sold through the Playstation Home social gaming network.

Diesel's first fragrance, a unisex scent known simply as Diesel, was launched in 1996, in partnership with Marbert. Diesel launched several popular fragrances with Marbert before signing with L'Oreal in 2006. Diesel fragrances are aimed at the young adult market, like their other products, and are noteworthy for their unusual packaging, which has resembled such unusual items as a fist (Only the Brave) and an industrial spray bottle (the Green series).

 

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Bad Diesel For Men - Catwa Deals - كاتوا ديلز | Perfume online shop In Egypt
75ML125ML50ML35ML

Bad Diesel For Men

EGP619.74EGP1,963.74
Perfume For Men Buy now from Egypt at Catwa Deals Bad Diesel for men Diesel Bad is the new masculine fragrance from Diesel, coming out mid-2016, announced as a daring and sophisticated, addictive...
Spirit Of The Brave Diesel for men - Catwa Deals - كاتوا ديلز | Perfume online shop In Egypt
125ML75ML

Spirit Of The Brave Diesel for men

EGP955.74EGP1,205.64
Spirit Of The Brave by Diesel is a Amber Woody fragrance for men. This is a new fragrance. Spirit Of The Brave was launched in 2019. Top notes are Bergamot and Galbanum; middle notes are...
Only The Brave Wild Diesel for men - Catwa Deals - كاتوا ديلز | Perfume online shop In Egypt
75ML200ML

Only The Brave Wild Diesel for men

EGP955.74EGP1,441.89
Only The Brave Wild by Diesel is a Woody Spicy fragrance for men. Only The Brave Wild was launched in 2014. Only The Brave Wild was created by Antoine Maisondieu and Shyamala Maisondieu. Top notes...