Zara perfumes and colognes Zara is a Spanish clothing and accessories brand based in Arteixo, Galicia. It was founded by Amancio Ortega and Rosalía Mera. They opened the first Zara store in 1975, and their original product line featured inexpensive lookalike products of popular designer fashions. The store was highly successful, and Ortega began opening more Zara stores throughout Spain.
During the 1980s, Ortega started changing the design, manufacturing, and distribution process of Zara to enable quick production of fashions in response to current trends. The company took advantage of improvements in information technology, and the economy of scale achieved by using groups of designers. Ortega describes his method and the company’s offerings as “instant fashions.” How quickly a design can be turned out is rumored to be just two weeks, from development to placement in stores. This contrasts sharply with the six-month industry average. As a result of its streamlined processes, Zara is able to launch around thousands of new designs each year. The rapid appearance and disappearance of a given design builds excitement in Zara’s customers.